HOSTARIA 2015
“SUCCESS FOR HOSTARIA AMONG STREETS AND SQUARES AND AMARONE GOES SOLD OUT” – among tourists, mainly Americans, Swiss and French… – L’Arena – 19/10/2015 –
“HOSTARIA, THOUSANDS DOWNTOWN WITH WINE, WRITERS AND ARTISTS” – Corriere del veneto – 19/10/2015 –
Hostaria’s first edition was successful both for the around 12 000 participants and over 20 000 visitors (with plenty of Italian and foreign tourists) and for the organizational mechanisms. During the 3 days, the wineries have presented 187 labels.
The collaboration with 60 public establishments downtown that have participated to the event with local menus, has been highly successful.
“With Hostaria, a popular festival was organized in the name of the wine delights of the whole Verona area, while keeping up cultural and artistic worthiness.”
SELLING AND SHIPPING WINE BOTTLES
The sale of single bottles was managed by the organizers on behalf of the wineries. During the three days of festival, the sales were organized in specific areas of the path called “wine shops”.
In agreement with the Municipality of Verona it was decided not to sell bottles directly but rather shipping them home to the buyer, for free in Italy, to keep a high profile for the event and to favor the visitors willing to buy several labels:
187 labels presented, 111 labels sold, 63 locations reached.
